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A cup of coffee
Project type
Graphic Design, Campaign Stragegy, flyer, Die cut
Date
2019
Location
Minneapolis, MN
During my tenure at ARAHA, I developed a concept to raise awareness of our humanitarian efforts through collaborative partnerships with local coffee shops. As part of this initiative, we planned to distribute a flyer or informational takeaway for customers. In order to effectively convey our message, I proposed utilizing the shape of a coffee cup as the design inspiration and incorporating a campaign centered around the cost of coffee.
Aside from conceptualizing the campaign, I also took charge of designing the flyer and coordinating with our printing partner to determine the most suitable die cut selection, size, and paper weight.