ARAHA rebranding

During my time at ARAHA, I took on the task of updating the logo and creating a brand identity. Since the organization didn't want to dramatically change the logo, I just took some time to clean it up, and give it a refreshing feeling. In addition, I set the brand guide in which we could use for all of our primary printing and digital materials. From the stationaries, to business cards, and so on. Below are my process, and application samples